HARLEY–DAVIDSON

Happenings Mailer
Art Direction Graphic Design
2012
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I worked with Classic Harley-Davidson to create several of their seasonal direct mail pieces, Happenings. The objective was to harmonize clean design with Harley-Davidson's trademark rugged, textured aesthetic. This specific printed bi-fold design is just one of many that were created over the years. Projects varied from postcards to 8-page fold-out mailers.

Сlient
Classic Harley-Davidson
Art Direction & Design
Zac Shiffer
Agency
Pemcor
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