Deborah Heart and Lung Center is a world renowned heart, lung, and vascular specialty care hospital located in Browns Mills (Burlington County), NJ. I had the pleasure of working with Deborah Heart & Lung on several other more traditional appeal letters, but this project called for a unique approach. The result is a deeply emotional, thought-provoking piece full of nostalgia wrapped up in a homemade photo album/box aesthetic. This design won a Graphic Arts Association 2020 Neographics Franklin Award of Excellence®.
This playful and colorful postcard celebrated Deborah's 98th birthday and hosted a Day of Giving. Patrons, patients, and supporters alike can join the hospital in celebration and donate to a great cause. Clever food typography was created using sprinkles and frosting to visually drive home the birthday theme.